Sarah Bakes | Studio HR Mini Branding Shoot | Virginia Beach Branding Photographer

Meet Sarah Tarnalicki of Sarah Bakes!

I started following Sarah on Instagram a few months ago. She just officially started her business in the last year, but has a baker’s background and has been working on perfecting her recipes and designs for years. She said all her friends call her their cookie dealer 🙂 When the opportunity came up for us to collaborate for this mini branding session, we were both so excited to finally meet in person. Y’all- she’s just as sweet and sincere as these photos make her look! We had such a great time together talking about life, moving, marriage, and The Office.

I am floored by her talent! Watching her work is seriously addicting. I’m so glad she puts up behind-the-scenes videos of how she makes her cookies because they are so fun to watch (you need to follow her on Instagram right now!). Her process shows how much care she puts into each set: She designs the cookies first on her iPad, then designs and prints custom 3D printed cookie cutters for them, bakes, spends hours layering all the little details of the icing, and heat seals each cookie individually.

Her favorite sets to design are anything blue/green/white for wedding couples! I know I’ll be recommending her to all my couples! And if you need a “cookie dealer” you can find her here: or on her Instagram at

Enjoy my favorites from this mini branding session! 


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